Since being founded in October 2014, musical.ly has become a hit with everyone and has become somewhat of a social media phenomenon. musical.ly allows a way to produce, share and discover short videos, called musical.lys, with the users being called musers. It is, the fastest growing video network responsible for many new trends within the entertainment industry, with musers creating content which can then be shared across their other online social media networks.
To celebrate the BRIT Awards 2018, musical.ly have partnered with the awards for the second year running, and have hosted a collaboration morning named BRITs Begins LIVE Musical.ly. But what exactly is the collaboration morning? Top Musers come together with Jax Jones and Yasmin Evans to create some pretty amazing content around the BRIT Awards, to be shared via musical.ly. And, all your favourite musers are taking part! @hollyh, @tessa.bear, @ameliagething, @laurbubble, @houssein, @philwgreen and @twistandpulse – who have more than 10 millions fans combined have teamed up with Jax Jones and Yasmin Evans to create exciting musical.lys celebrating The BRIT Awards in a creative and collaborative way!
To see what went down, head over to the musical.ly app, and go and watch what content was created during this mornings event! Fancy taking part yourself? A hashtag challenge is currently running which invites all musers to pick out their favourite music video from the awards nominations list and create their own version. To take part, you can simply post using the hashtag #BRITsBritishVideo.
Missed the fun this morning? Not to worry, the celebrations will continue later today with a live-stream from the red carpet presented by @laurbubble. Throughout the day, the official @BRITs account will also be posting content as the Awards unfold – all via musical.ly, so make sure you keep up to date!!